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Tricia is a registered dietician with an MBA, which probably explains her love of healthy cooking and marketing. She has spent much of her career building brands for online and offline businesses in the food, beverage, OTC drug, financial and hospitality industries. Tricia is renowned for her research and problem-solving skills, and she parlayed this strength to launch a variety of products for Berry Health, Boots Healthcare and Wrigley Canada, as well for a number of not-for-profit organizations.
In the last few years Tricia has evolved her communications expertise into the online world and has personally trained with online gurus such as Alex Mandossian, Derek Gehl, Jody Colvard, and Matt Bacak, to name a few.
Tricia is quite the foodie, and has probably taken more cooking classes than Julia Child and Jamie Kennedy combined. In fact, she has a legion of friends who would commit a criminal act just for an invitation to one of her swell dinner parties.
A proud carnivore who has never eaten tofu, Mark came into advertising by way of teaching English and moonlighting as a greeting card writer. Instead of marking papers, he wanted to write beer ads, so he quit teaching and joined MacLaren Advertising where he honed his skills and crafted campaigns for Molson, Esso and GE, to name a few.
Mark's advertising career is characterized by successful client relationships and campaigns that earned significant results for both agencies and clients. Print, online, direct response, radio, TV, advertorials on big hair-you name it, he's written it during his 20 years as a copywriter at some of Toronto's most successful agencies.
Today Mark teaches marketing at Sheridan College. Cooking-wise, Mark's greatest satisfaction came from his stint, a few years ago, as a cooking instructor for grade nine high school students. Class attendance shot up, as students eagerly showed up for learning the finer points of making pesto, grilling tuna and charring peppers for a zesty summer salsa.
Born in Italy and raised in Australia (which explains his love of certain cheeses and the barbie), Bernard is a cosmopolitan art director with more than 20 years experience in design and advertising. An art director with some of Canada's most respected agencies, Bernard has won just about every creative award in the book: Marketing, Toronto Art Director's Club, Billie, Maggie, N.Y. Art Directors Club, Creativity and Clio, to name a few.
A writer's favorite kind of art director, Bernard brings a keen sense of design and a thorough understanding of what it takes to motivate people through the communication process.
An avid squash player with a wicked swing, Bernard is also an accomplished artist, and has written and illustrated a series of humorous books currently under review.
When it comes to cooking, Bernard is an urbane outdoorsy type who, rain, shine, sleet or snow, loves the thrill of the grill and is known to get rather excited about his famous planked brie with olive oil and sun-dried tomato.
Modesty aside, Jacqueline is arguably the most well-organized account person and recipe collector this side of the Zambezi River. She is also a lifelong learner and slow-basting aficionado.
After obtaining a three-year Advertising Diploma at Centennial College, Jacqueline successfully completed the two-year Institute of Canadian Advertising program. She furthered her career to study Business Administration at York University. Jacqueline has managed numerous marketing accounts throughout her career, and has teamed with Tricia for nearly 20 years, in addition to taking on a smorgasbord of freelance assignments.
Jacqueline's current passion includes mastering the finer points of online traffic generation and conversion, a challenge she relishes as much as she relishes fine relishes and chutneys.
When other girls wanted to play with dolls, Krystalya hankered to play with computers, which explains her life-long interest in the IT industry. Krystalya's early passion for computing led her into the corporate world where she has developed systems large enterprise and desktop systems.
Over the past five years Krystalya has evolved her skills as an e-commerce specialist. Today Krystalya invests most of her time in teaching people effective strategies for list building, traffic generation and email marketing.
Outside the technology world, Krystalya is a spiritual coach and teacher. She is a co-author, with Mark Victor Hansen and Wayne Dyer, for the book Wake Up and Live the Life You Love. She is also the author of One Minute Energy Tune-Up: Power Symbols for Balanced Energy, a book on the meaning and healing powers of symbols.
Krystalya lives in Sedona, Arizona, where the breathtaking beauty feeds the soul. Speaking of soul food, Krystalya is a tomato lover, and her claim to fame is her slow cooked, herb-rich tomato sauce, described by some as "sublime beyond belief."
Eddie shamelessly admits that coding and Web designing excite him like a kid in a candy store. It's no wonder. A graduate from Montreal's Concordia and McGill University, Eddie's software technology and computer graphic skills led him to positions as a network administrator, developer and Webmaster of intranet applications, as well as online/offline creative director for Luxe and Privilege, two nationally distributed niche magazines.
When it comes to life outside the Web universe, Eddie enjoys a "bon vivant" attitude to everything he participates in. Fluent in English, French and Cantonese, Eddie loves to cycle, hike and ski, and his Montreal upbringing has given him a taste for exquisite French and Japanese cuisine. In addition his mastery of the Web, Eddie is a master of Sushi, in particular, killer Maki rolls.
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