Dear Fellow Entrepreneur,
Got a dream to create a prosperous and growing business? Congratulations, and welcome to the "Entrepreneur Club."
What's the cost of entry? Not much, really. Passion and commitment are probably the two most important ingredients you need to develop a successful, money-making venture.
But a strong desire to succeed isn't enough without other important ingredients. You also need the proven recipe of how to use those ingredients, in the right proportion and in the right order.
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"This is by far the best hand-out received from any course that we've participated in. The templates are great and the content is fantastic. It is very professional and well laid out. It's obvious that a lot of thought and time went into this workbook, as the content is solid."
Laurie Clark, Partner,
Permanent Search Group
permanentsearch.com
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What are the latest email marketing tactics?
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What makes a curious visitor a dedicated customer?
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How do you compete with a bigger-budget competitor?
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What makes a powerful press release?
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What's best for your business-a blog or a website?
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These are important questions that every "hungry to succeed" entrepreneur asks.
In this workbook we answer these questions with actionable advice that you can put into practice right away. The sooner you start, the sooner you'll start living your dream.
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Whether you're starting fresh, or you're an established business owner eager to sharpen your marketing skills, virtually everyone faces the same challenges of how to connect with prospects, leads and customers. And how to cut through and make the most from a limited marketing budget.
It's not getting any easier. With more than 17,575,000 sole proprietorships in the U.S. alone (bizstats.com), and growing by the nanosecond, competition for winning in the digital marketplace is greater than ever.
On the positive side, the fear of competition won't stop a true entrepreneur.
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"Every business faces two hurdles - getting attention and making a profit. Our goal is to help you succeed with both - everything we've learned from 25 years of marketing has gone into this workbook to help you."
Tricia Ryan
Marketing Chef
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In the world of small business, you don't have to be better than your competition, you just have to be different and then let people know about it.
That's information you'll find in your full-color "Hungry to Succeed" workbook that you can download right NOW.
Let's not kid ourselves, branding your product and getting the message out to prospects and customers is serious business. You put your time and your money on the table. It had better work.
We know. Because each one of us at The Marketing Chefs has been in business for ourselves, we truly understand the issues you face as a small business owner.
We've also had successful careers at multinational advertising agencies, so we know what buttons the big guys press to get results. You may not have their vast resources or marketing budgets, but especially in the online world, you have tools that put you on an equal footing. And you have more nimble ways to attract, convert and connect with customers. If you take action.
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"The best product in the world won't sell if you don't know how to tell people about it. This workbook shows you the steps - how to plan your strategy, and then what tools to use to get people to notice your product."
Mark Fodchuk
Marketing Chef
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Our goal is to share that knowledge with you. And to help you create a profitable business.
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We compiled all our advertising, online marketing and teaching experiences into this 146 page, easy-reading "Hungry to Succeed" workbook.
It's a practical, hands-on marketing guide for growing your online and offline business. We include examples, marketing tips and short case studies from other entrepreneurs just like you. The workbook is chockfull with simple exercises and templates you can use to update your marketing plan again and again.
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This workbook gives you a series of simple exercises you complete on an à la carte basis, one section at a time. This gives you time to digest and be comfortable with your ideas. The exercises are in successive order, and force you to stop and think about your product or service from a variety of approaches.
Treat the workbook as a recipe book you can review at any time. Sometimes if you're stuck and can't find an answer, a few minutes reading will clear your mind, inspire new ideas or get you motivated to try something new.
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"This workbook has become my Bible...my "go to" for information. It's stocked with ideas, contacts, and the background knowledge that I need to get started. It's laid out in an easy to follow format. My copy is dog-eared with pages folded, sections highlighted and my ideas and questions scribbled in the margins. I return to this book daily as a check to see that I have identified and included all the important elements in my online photo course."
Sandra Laurin, owner, phototravelonline.com
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Chapter 1: DEFINING YOUR BUSINESS
